The owner holds their phone to their frame.
Res · certificate of authenticity
- Made in
- Italy, by hand
- Designed in
- Treviso
- Owner
- registered
The thing, and the idea. Now both can travel with every frame.
RES/REI is Latin for “the thing”: an object with substance and form, and also a concept, an idea. Today, only the object reaches the customer. We would like the idea to go with it.
Your name already holds the whole idea.
Res · the object
Substance and form
The frame itself, handmade in Italy. The passport proves it is a genuine RES/REI and records who owns it.
Rei · the idea
Concept and meaning
The colour combination, the inspiration, the story. The passport tells it in your words, every time someone taps the frame.
You wanted to know the people at the end of the line.
Oliviero Zanon trained in art and design in London and worked as an industrial designer before creating RES/REI with designer Umberto Mischi. Eyewear gave him something industrial design never did: the chance to control the whole process, and to interact with people at every level, from suppliers to end customers.
Today, the end customer is the one level still out of reach. That is exactly what we bring.
- TrevisoHome of RES/REI, just outside Venice.
- ItalyThe entire production kept in Italy, for quality and a smaller footprint.
- ColourSophisticated colour combinations, in a classically minded industry.
- Love“Handmade in Italy with love.” Your own words, and your promise.
“Non fuit in solo Roma peracta die.”
Rome was not built in a day
Neither is loyalty. It is built owner by owner, pair by pair. The passport is how each one of them stays connected to RES/REI, long after the first purchase.
What we do, the problem it solves, what it gives you.
What we do
TrataTech gives every RES/REI frame its own digital passport. A small tag goes into the frame or the case. When the owner taps it with their phone, they see that the frame is genuine, discover its story in your words, and see it registered to them. From your own dashboard, you can then stay in touch with the people who wear your frames.
The problem it solves
The idea stays in Treviso
The colour work, the inspiration, the Italian craft: at a busy counter, most of it never reaches the customer.
One brand among many
On a wall of frames, an independent brand has seconds to be noticed and remembered.
The end customer is invisible
The optician knows who bought the frame. RES/REI does not, and cannot invite them back.
What it gives you
The idea, told
Every owner discovers the story behind their frame, in your words.
Proof of origin
Each genuine frame proves it is a RES/REI, handmade in Italy.
Owner on record
Ownership is registered, and passes to the next owner if the frame changes hands.
A direct line
New colours and collections reach the people who already love your work.
The next pair
Owners hear first, and return through their optician.
Opticians helped
A frame that explains itself sells more easily. The optician stays at the centre.
One tap. Res and rei, together.
The proof of the object, the story of the idea, and an open door to the next pair. All carried by the frame itself. Its design does not change.
Where shall we begin?
We would love to show you a live demo, and choose the starting point together:
One collection
The next one, launched with its story.
The signature models
The frames that define RES/REI, where proof matters most.
Every frame
Every new RES/REI born with its passport.
Everything else, we build with you.
